MSI front entrance


Our Philosophy


Fairness to all that work for and with MSI.

Attitude that is positive and professional.

Integrity in our products, services, and relationships.

Respect for our work, our clients, our company, and ourselves.

About Motivational Systems, Inc

Established in 1975, Motivational Systems, Inc.'s portfolio of products and services offered has grown as has the client base. Now, more than 35 years later, MSI serves customers coast-to-coast with divisions throughout the Southwest and the corporate headquarters located just south of downtown San Diego, California.

The true entrepreneurial spirit is a strong part of the MSI culture and is embraced throughout the organization. Our name, Motivational Systems, was derived from our desire to motivate decision making with our products and services. Today MSI, using its talented professionals, state-of-the-art facilities and wide array of resources serves as an integral part of the client's team creating environments to motivate positive decision making.

With over three decades of being in business, of course some things have changed but the spirit and attitude have remained the same. MSI continues to create opportunities and build relationships. We believe in our Company Philosophy to be FAIR to our clients, co-workers, vendors, and ourselves. Fairness, Attitude, Integrity, Respect are the foundation to all our success.