Decades of Relationships
MSI Company Timeline

The leadership team at MSI views employees as partners in building the success of the company. All employees are part of an extraordinarily creative team. Our team timeline focuses on many milestones to our business, that could not be possible without the talents of our team.

February 1975
Motivational Systems, Inc. is founded in a garage by Robert Young and Steve Scott. Steve Scott was a Graphic Artist and Bob Young sold his concepts and Steve’s expertise.
May 1975
Operations increase and are moved to a Sorrento Valley Business Park
February 1976
Part of the business is sold to Mike Traxler and Motivational Systems is incorporated in the state of California.
July 1976
Tony Young, Bob’s brother is hired as a Sign Fabricator and Installer.
Larry Bradford is hired and thus begins MSI’s start with scale and architectural models.
Mike Traxler is bought out and a 33% share was sold to Dave Cowan and Neil Hardy.
Bob, Dave and Neil bought a building in National City, CA where MSI still resides today.
Marge Spar is hired to administrate and manage the office, bringing organization and processes to MSI.
Sue Colburn is hired as MSI’s first Interior Designer who was much better at laying out sales offices than Bob Young and Steve Scott.
Carlos Ornelas joins MSI as a Sign Fabricator and today is our Metal Fabrication Supervisor.
MSI expands operations to Orange County and Riverside with the opening of the Corona Office, which later became the Southern California regional office located in Riverside, CA.
February 1983
A young Shannon Boley (now Shannon Cleary) joins MSI as an Interior Designer bringing speedy designs and eagerness to learn.
Bob Young offers to sell his portion of MSI to Dave Cowan, but Dave instead sells his portion to Bob and MSI becomes a sole proprietor.
To better service MSI’s growing client base, MSI opens a South Bay Division which later is moved to Livermore, CA.
December 1985
Alan Goya joins MSI as Sign Fabricator and quickly moves into sales.
February 1986
Joe Jordan joins MSI as Chief Financial Officer and is still the CFO today.
September 1986
Robert Hastings joins MSI as a Production Advocate and later becomes head of MSI’s central manufacturing division.
March 1987
Mark Evans is hired and really steps up MSI’s model making, taking us to a whole new level.
February 1989
George Navarro joins MSI as a Metal Fabricator and later becomes one of our talented Production Artists.
January 1990
Jerry Landes joins MSI as our Vice President of Operations where he brings organization and processes to our fabrication and installation units.
October 1990
Bob Charette joins MSI as an Installer for the Livermore Division and later becomes the Vice President, Division Manager of the Phoenix Division.
June 1991
Chris Bazner joins MSI as a Graphic Designer and later becomes the Director of Graphic Design.
Alan Goya relocates and opens our Las Vegas Division.
February 1993
Andrew Cabrera joins MSI as an Estimator for our manufacturing division and later becomes the Vice President, Division Manager of the San Diego Division after a long, successful career as an Account Executive.
Fresno Division opens.
Sacramento Division opens.
Phoenix Division opens.
February 1997
Nicole Arsenault joins MSI as an Administrative Assistant later becoming MSI’s Director of Human Resources.
May 1997
Anne Christopher joins MSI as an Account Executive, later becoming the Division Manager of the San Diego Division and ultimately the Vice President of Sales and Marketing.
June 2001
Bob’s daughter, Jenna Young (now Jenna Young-Christensen) joins the team as an Interior Design Assistant later serving the Company’s board and working as the Company’s Vice President / Secretary.
October 2001
Donna Measell (now Donna Shepard) joins MSI as an Account Executive for the Fresno Division, later becoming the Vice President, Division Manager of that Division.
June 2004
Anne Devlin joins MSI as an Account Executive before taking over as the Vice President, Division Manager of the Northern California region.
November 2005
Gary Christensen joins MSI as an Account Associate for the National Accounts Division servicing KB Home, Epcon, and other national accounts before joining the Architectural Signage Division where he serves as Division Manager.
January 2006
Jerry Landes retires from Motivational Systems, Inc.
January 2009
Dave Cowan retires from Motivational Systems as the Senior Vice President.
June 2009
Bob Young’s son joins MSI as a Living Sign on the weekends.
January 2012
Joseph Melaragno joins the MSI team as the Las Vegas Division Manager.
November 2014
Tony Young becomes President and Jenna Young-Christensen takes his place as Secretary of the Board.
February 2015
Motivational Systems celebrated 40 years in business!

Motivational Systems Inc.



2200 Cleveland Ave.
National City, CA 91950

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Livermore, CA 94551

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2200 Cleveland Ave.
National City, CA 91950

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2200 Cleveland Ave.
National City, CA 91950