300 - Marriott - Exterior Wayfinding 2

Signs it’s Time to Replace your Exterior Signage

Your exterior signage is the face of your business, the first impression you make on potential customers and clients. It communicates your brand identity, values, and professionalism. Over time, however, exterior signs can deteriorate due to various factors, and when that happens, it’s essential to recognize the signs (pun intended) that it’s time for a replacement. In this blog post, we’ll discuss the key indicators that suggest it’s time to invest in new exterior signage.

Fading Colors

One of the most noticeable signs that your exterior signage needs replacing is fading colors. Whether it’s due to prolonged exposure to sunlight, harsh weather conditions, or simply the passage of time, faded colors can make your signage appear unattractive and outdated. This loss of vibrancy can significantly impact your brand’s image. When colors start to fade, it’s time to consider a fresh and vibrant replacement to restore your signage’s visual appeal.

Visible Cracks and Damage

Exterior signs are exposed to the elements day in and day out, which can lead to visible cracks, chips, or other forms of damage. Cracked or damaged signage not only looks unprofessional but can also be a safety hazard. If you notice any physical damage to your signage, it’s crucial to replace it promptly to prevent accidents and maintain your brand’s reputation.

Outdated Design

As design trends and your business evolve, your exterior signage should too. An outdated design can convey a sense of stagnation to your customers. If your sign looks like it belongs to a different era or doesn’t align with your current branding, it’s time for an update. A fresh, modern design can help attract new customers and keep your business looking relevant.

Peeling or Warping

Signs made from materials like vinyl or certain plastics can peel or warp over time. This is especially common in areas with extreme temperature fluctuations. When your signage begins to warp or peel, it not only looks unattractive but also becomes less effective at conveying your message. A new sign made from durable materials will ensure your branding remains sharp and clear.

Lack of Visibility

Your signage should be easy to read. If your sign has become obscured by overgrown vegetation, nearby buildings, or other obstructions, it’s time to reconsider its placement or invest in a larger or more prominent sign. Ensuring your sign is easily visible to passersby is essential for attracting potential customers.

Your exterior signage is a crucial aspect of your business’s branding and marketing efforts. When it shows signs of wear and tear, fading, or outdated design, it’s time to consider replacement. Investing in new signage not only enhances your business’s visibility but also reaffirms your commitment to professionalism and customer satisfaction. Regularly assessing the condition and effectiveness of your exterior signage is a smart business move that can lead to increased foot traffic, a stronger brans image, and ultimately, higher revenue.

If you need exterior sign guidance or a quote, Motivational Systems, Inc. can help! Contact MSI at info@motivational.com.